Market Research Services

Understand Your Customers Like Never Before

Gain a competitive edge and identify growth opportunities through comprehensive market research. From understanding your customers to benchmarking competitors, we provide actionable insights to guide your strategy.

Our market research services

Discover the problems you solve, the value you deliver, and how your brand is perceived by your audience.

New Product Development & Launches

Set your product launches up for success with research-backed strategies. From testing initial concepts to refining the perfect name and pricing strategy, our market research ensures your next launch aligns with market demands and customer expectations.

Market Opportunities

Uncover the untapped potential in your industry. With services like market positioning and benchmarking studies, as well as insights into customer attitudes, habits, and usage, we help you identify the white space in your market for growth.

Brand Audits

Pinpoint where your brand stands in the competitive landscape. Our heuristic, objective brand audits analyze every element of your brand, equipping you with the precision to make strategic improvements.

Customer Research

Deepen your understanding of your customers’ needs, the value you provide, and how your brand resonates with them. This insight empowers you to craft strategies that address customer challenges and enhance brand loyalty.

Let’s take the first step. We’re ready.

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How we work, works

We’re in the business of results. Take a look at our recent work, or get in touch to learn more about how we did it.

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Latest B2B resources

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2025 B2B trends from LinkedIn and the B2B Institute

Content Marketing

Employee advocacy on LinkedIn: turning staff into brand champions

eBooks + Downloadable Content

Digital marketing trends: what happened in November?

Let’s take the first step. We’re ready.

Expert Market Research for Sustainable Business Growth

In today’s fast-paced and ever-changing environment, businesses require actionable insights to make informed decisions. Our market research agency provides the answers to your key strategic questions, helping you navigate complexity and seize growth opportunities.

Holistic Research Methods for In-Depth Insights

We leverage qualitative and quantitative research methodologies to develop a comprehensive understanding of your customers, employees, and the broader marketplace.

Qualitative Research

This method enables us to gather direct insights from customers, employees, or industry experts. It uncovers the emotions, attitudes, and perceptions associated with your brand, product, or market. While qualitative research offers a deep sense of empathy and context, it focuses on smaller sample sizes and lacks the statistical data required for broader validation.

Quantitative Research

Quantitative research provides definitive, data-driven insights by engaging with larger sample sizes. It’s ideal for validating assumptions, analyzing trends, and segmenting data based on demographics or firmographics. This approach delivers the numbers and statistical reliability needed to guide strategic decisions.

We begin by identifying the core problem and the data required to address it, then design a tailored research approach to meet your goals

Access to Industry-Leading Market Research Platforms

Our team utilizes advanced research platforms, such as Google’s Market Explorer, Statista, SimilarWeb, SEMrush, and Sistrix, to deliver comprehensive market insights. These tools enable us to:

Conduct competitive research

Analyze B2B and B2C sectors Provide an international perspective for market expansion. Whether leveraging secondary data or conducting custom research, our platform access ensures your business remains ahead of the curve.

Collaboration with Specialist Market Research Partners

For niche audiences or large-scale, multinational projects, we collaborate with trusted market research partners. This ensures expert execution of even the most complex research initiatives under our strategic guidance.

From uncovering opportunities in untapped markets to executing robust competitive benchmarking, our extended network enhances the scope and precision of our research.

By grounding your strategies in solid research, we empower you to make smarter decisions, optimize budgets, and achieve sustainable growth. Let’s talk about how we can help your business thrive—schedule a consultation today.

Actionable Recommendations for Business Growth

Informed decisions are the cornerstone of successful business outcomes. Without the right insights, actions can lead to wasted budgets, inefficiencies, and missed opportunities. Market research provides the clarity needed to understand your current position, define your goals, and chart a path to achieve them.

Understand Your Customers and Employees

Whether you aim to boost leads, increase sales, or strengthen your employer brand, we can help you uncover:

Attitudes and behaviors that influence decision-making.
Values and perceptions tied to your brand.
Satisfaction levels of customers and employees.

By identifying these insights, you’ll make meaningful improvements to relationships, loyalty, and growth strategies.

Expand Markets with Confidence

Looking to grow your business? Whether diving deeper into current markets or exploring new ones, our research helps identify:

The most significant opportunities for expansion.
Key audience segments and their unique needs.

For international growth, we’ll guide you through transcreation to ensure your brand resonates effectively across cultures.

Gain Clarity on Your Brand and Marketing Efforts

How well is your brand recognized? What do people think about your products? We’ll conduct comprehensive brand and marketing research to evaluate:

Awareness and associations with your brand.

Competitive benchmarking to see how you compare to rivals in your market. This clarity enables informed decisions to refine your positioning and messaging.

Ensure Success in New Product Development

Launching a new product without market research is a gamble. With over half of new product launches failing, we’ll help you avoid common pitfalls by grounding development in solid research.

New product development

Research has shown that most new product launches fail. The simple reason is that most new product development isn’t grounded in market research.

We’ll help put the foundational research in place to ensure your product launch is a success – gaining insight on the product, price and distribution channels and uncovering the right creative idea for the launch campaign.

We’ll help you identify the right target customers, clarify the messaging and positioning for the launch and set the right objectives to measure success.
The key to strategic success lies in understanding your audience. “Who are we targeting?” is one of the most critical questions, and the answer is never “everyone.” We’ll help identify high-value customer segments that offer growth potential and align your resources to target them effectively.

We’re more than a strategy agency.

We have the capability to execute all the key services you need to turn strategy into action, and stay ahead of competitors.

SEO

We combine technical expertise, content and user experience to create and deliver SEO strategies that deliver results and grow profits.

Brand

Your brand demands to be heard. From strategy to design, we’ll help you win hearts and minds when you’re not in the room.

Paid media

Unleash the power of modern digital advertising with one of Europe’s leading Paid Media agencies. Reach the world. Smash targets. Set the standard.

Web design

We combine deep expertise in SEO, Strategy and UX to build high-speed, accessible sites that create a lasting impression and get results.

Recognised industry expertise

Our experts regularly contribute to the most important conversations happening in marketing today — we’re helping to lead the conversation in marketing. You’ll find our voice featured in articles on The Drum, Search Engine Land, Search Engine Journal, Econsultancy, State of Digital and many more places.

We also speak at conferences and events such as Google Live, SMX, SEO Brighton, Nottingham Digital Summit and various Google events.

You’re in safe hands.

Frequently asked questions

What do you mean by market research?

There are a number of different methods we’d explore in your market as part of our market research services, through a combination of qualitative and quantitative research tactics. This can be done at a basic level through customer surveys and focus groups, or at a broader level through surveying a representative sample from the total addressable market – it really depends on what you’re trying to uncover from the research process.

What platforms do you use to conduct research?

We are able to cover a wide range of sectors and subjects through our subscriptions to leading market research platforms, including SimilarWeb, Statista, Sistrix, SEMrush and Google’s Market Explorer. The international aspect of these platforms also means our research doesn’t have to be limited to the UK; ideal if you’re looking to move into new territories.

What are the key stages of a research project?

We start every project with a brief. This helps us identify requirements and goals. Once the project outcome has been signed off, we create a plan to help us gather the best insights. It’s at this stage we select which research methods to use, formulate the questions we want to ask and work with our clients to recruit participants. We then run the research programme and, once complete, analyse the data, join the dots and present the key findings, alongside guidance on how to make the most of them.

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Noida

V-16, Green Edge,
GT Road,
Noida, Uttar Pradesh,
India, 203207

Mumbai

Durga Nagar, Vikhroli Link Rd,
Poonam Nagar, Andheri East,
Mumbai, Maharashtra,
India 400093