Marketplace advertising

Marketplace

Optimize Your Feed and Target Ads Effectively to Drive Business Growth on E-Commerce Marketplaces.

Our paid search expertise

As a Google Premier Partner Agency, we’re one of Europe’s leading experts in Paid Search networks.

Reach New Customers Online

Beyond networks like Google Shopping, e-commerce businesses should seize the potential of marketplaces such as Amazon, eBay, and others to expand their reach and drive growth.

Find Buyers in New Places

The world’s top e-commerce marketplaces attract millions of users each month, offering businesses a highly profitable opportunity to advertise. Platforms like Amazon and eBay provide expanded reach for advertisers, often for a percentage of sales. Our team can help you explore new opportunities or optimize your existing campaigns for better results.

Ads That Drive Results

We’ll set your marketplace ads up for success. Whether through organic optimization or paid listing management, we’ll ensure your campaigns reach their full potential. Our strategic use of data and insights will guarantee you achieve the best possible results.

Leverage Global E-Commerce Marketplaces

Maximize your visibility on the world’s leading marketplaces with Hallam, a digital marketing team known for its deep industry expertise. We’ll manage your strategy and execution for optimal results.

Let’s take the first step. We’re ready.

An award-winning paid media partner

Hey, Google ❤️

Adsignative is recognised by Google as a top-performing digital marketing agency across the globe, and in the top 3% of all UK agencies.

 

That means you’re safe in the hands of one of the world’s best media agencies. We’re leading experts in all areas of Google advertising including Google Ads, Shopping, Display, YouTube and more. Some things are just meant to be.

How we work, works

We’re in the business of results. Take a look at our recent work, or get in touch to learn more about how we did it.

Read about how we won Marketing Week’s ‘Best Campaign of 2024’
Bringing the eyko brand to life with Brand & Creative Strategy

Latest B2B resources

Let’s take the first step. We’re ready.

Why invest in Paid Search?

With help from our Paid Search marketing agency, you can increase your visibility to reach a wider audience in a cost-effective way, with measurable results that will accurately track your ROI.

Hit the target

Our Paid Search ads can be highly targeted, allowing you to reach specific demographics, locations and even the time of day when your target audience is most active. This means you only pay when someone clicks on your ad, so you’re not wasting money on people who are not interested in your product or service.

When things change within your business, with your target audience or in your specific market, Paid Search advertising has the flexibility to adapt. We can adjust your ad campaigns quickly and easily to ensure you’re always up to speed.

Data at the heart of every strategy

Our inherently data-driven approach to Paid Search puts automation and first-party business data at the heart of everything we do, which means that we’re making decisions based on science, rather than instinct.

We focus on integrating business data to move past the vanity metrics that are widely used in the industry, and instead look to optimize campaigns based on profitability and their effect on your bottom line.

Experience counts

We’ve created successful Paid Search campaigns for pretty much every kind of business. And our in-depth experience of working with both e-commerce and lead-gen clients sets us apart from most other agencies.

Our PPC marketing services can tailor objective-led strategies from smaller growing clients, right up to huge multinationals, covering a breadth of budgets. The most important thing to remember is that we will always create a bespoke Paid Search strategy for you, underpinned with integrated business data to prove our effectiveness.

Our approach to Paid Search

Our goal-aligned approach to Paid Search revolves around unearthing key insights and efficient account optimisation to generate remarkable results for your business. With our Insights and Technical team dedicated to innovation, we always keep our ear to the ground when it comes to new trends.

We’re advanced drivers

Developing a blended, full-funnel Paid Search strategy is essential for long-term growth. Although it’s important to maximise lower-funnel demand, a blinkered approach will lead to market share decline over a period of time.

By blending sales activation campaigns with brand building we can help you drive long-term growth. And, by running awareness advertising in tandem with sales activation campaigns, we drive more sustainable PPC activity.

We’ve got all the right connections

For any Paid Search agency, solid relationships are integral to success. Over the years, we’ve formed great connections with all the major marketing platforms – from Google and Microsoft Ads to Facebook, Instagram, LinkedIn and Amazon.

We’ve also got great relationships with our clients. They are based on complete trust and transparency, setting clear KPIs and goals upfront and being as responsive as we can.

We don’t work in isolation

We believe that the future of search marketing lies in a truly unified approach. So we’ll work closely with our SEO team to manage your budget more effectively, building integrated dashboards that help identify where savings can be made. We’ll also work side by side with our creative team to produce assets and landing pages that significantly improve your conversion rate and inspire award-winning campaigns.

Frequently asked questions

How do I know which marketplaces are right for my business?
Choosing the right marketplace depends on factors like your product range, target audience, and budget. While many businesses start with Amazon and eBay, there are other platforms worth exploring, depending on these key considerations.
Marketplaces vary by region in terms of user base, customer behavior, and local regulations. Understanding these differences is crucial for tailoring your approach and maximizing your success across global markets.
Marketplaces offer various targeting options, including keyword targeting, demographic targeting, and interest-based targeting. These options help ensure your ads reach the right audience, driving more qualified traffic and conversions.

Let’s thrive together.

Contact us and we’ll set up a video call to discuss your requirements in detail.

We’re just a message away.